Live-Blogging the State of the City Address

We’re live at the St. George Theater in Staten Island, a restored 1929 movie palace on the island’s north shore, where Mayor Michael R. Bloomberg is delivering his 10th State of the City address at 1 p.m. Watch the speech live.

Mr. Bloomberg said the city economy was improving but that the challenge was to do more with less, while not raising taxes or cutting vital public safety services.

Beyond policy, the speech offers Mr. Bloomberg an opportunity to beat back speculation that he has grown ineffective and distracted in his third term. This is Mr. Bloomberg’s chance to remind New Yorkers of the signature accomplishments that have made him popular, and to reassert his third-term agenda.

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The Insider | Hollywood’s Liaison

Name: Katherine Oliver
Age: 47
Hometown: Bay Ridge, Brooklyn.
Title: Commissioner of the Mayor’s Office of Media and Entertainment.

Claim to fame: When Will Smith makes his way around a desolate New York City in “I Am Legend,” Ms. Oliver is the one who made it happen. Her department authorizes and coordinates television, film and commercial shoots in New York City. It also runs the city’s media operations, on television, radio and the Web.

Giving Hollywood a Hand: “When I started in 2002, there was this perceived hassle-factor of working in New York City,” Ms. Oliver said, citing an office full of electric typewriters and a three-day wait for a film permit.

Her department, which has existed since the 1960s, teamed up with the city and the state to make it easier and cheaper to shoot in the five boroughs. They created ax credits, streamlined operations and offered some free advertising on city platforms like bus shelters. They also bought computers for the permit office.

Since Ms. Oliver came over with Mayor Michael R. Bloomberg from Bloomberg LP, where she was the general manager of Bloomberg Radio and Television, production in New York City has risen more than 97 percent, she said.

“A lot of people are intimidated about shooting in New York City because it’s a busy city,” she said. “What we’ve tried to do is to convey: “No it’s simple; it’s a one stop shop. Come to our office.’ ”

Dollars and Cents: Whether directors want to drag a camera across a sleepy street in Windsor Terrace in Brooklyn or through a bustling crowd in Union Square, they do not have to pay a fee to realize their city vision, so long as they are filming on the street or in a city park. A filming permit costs $300.

Some shoots, however, still cost money.

Late last year, for example, the makers of a movie called “Tower Heist,” staring Eddie Murphy and Ben Stiller, wanted to recreate part of the Thanksgiving Day parade. So early on a Saturday morning in December, the Snoopy balloon was inflated and set afloat on Central Park West.

The city incurred some costs — traffic officers had to be paid — and the production company picked up the tab.

Lights, Camera, Jobs: According to Ms. Oliver, the central mission of her office is to bring jobs to the city.

“There are thousands of people that are involved in the production,” she said. “But then when you think about it, it’s the restaurants, it’s the dry cleaners, it’s the copier center, it’s the coffee shops, the health clubs, so many businesses — the florists! — that benefit from film and television production.”

Florists aside, productions that tend to hire more people are the ones that are most desired. A feature film, for example, needs a cadre of actors and scriptwriters that a documentary does not.

Perk of the Job: As the Tinseltown gatekeeper, Ms. Oliver gets to rub elbows with the well-chiseled likes of George Clooney and Robert De Niro. She is scheduled to meet Jon Hamm of “Mad Men” fame on Friday.

“It’s a tough job,” she said with a smile. “But somehow, I make it work.”


Our City Hall reporters offer an inside look at New York’s government. Check back every Wednesday for updates. Got a tip? E-mail [email protected]

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China’s Publicity Ads Arrive in Times Square

China has established an extra large, extra red beachhead in Times Square. In an advertising push the state news agency Xinhua described as a “public diplomacy campaign” that coincides with President Hu Jintao’s visit to the United States this week, China is running a 60-second video on a series of billboard-size screens on Broadway. Some of the screens stay red — with Chinese characters in white — while the video is playing on the other screens with images of Chinese celebrities like the martial-arts movie star Jackie Chan; the basketball player Yao Ming; the astronaut Yang Liwei; and the pianists Lang Lang and Yundi. Xinhua said the video would be shown 15 times an hour, 20 hours a day, through Feb. 14, and on CNN through Feb. 13.

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Taxi, Take Me to the Bedbug Lecture. And Step on It.

In which we really, truly offer something for everyone.

In his State of the City on Wednesday, Mayor Michael R. Bloomberg plans to call for livery cars outfitted with meters to be allowed to pick up street hails outside Manhattan. [Politicker]

Bedbug party at the Museum of the City of New York tonight!

According to What the Trend, #RulesforGirls is on people’s minds, which has been defined as “the rules of life that girls do, or should, follow,” as is #detox, which at this writing, has not been explained.

New York City’s income gap is the widest in the nation. [Gotham Gazette via
Runnin’ Scared]

A Bronx math teacher is selling his prize collection of Yankees baseballs to pay a promising student’s college tuition. [LoHud.com]

What happened to all the Korean greengrocers? [City Journal via Ditmas Park Blog]

Gov. Andrew M. Cuomo sat out Al Sharpton’s must-attend Martin Luther King event to recover from a root canal. [Capital Tonight]

Your apartment will never look as good as the Vogue contributing editor Lauren Santo Domingo’s in the Flatiron district. [Vogue via Curbed]

A tale of Polish Communists orchestrating an anti-Semitic purge in 1968 is part of the 2011 New York Jewish Film Festival.

A long-disused underground passageway connecting the No. 1 with the C and E trains at 50th Street has been reopened. You have to pay an extra fare to use it, though — just as you always did. [Second Avenue Sagas]

Jimmy McMillan, once again, tells all, or at least lots. [Local East Village]

A tour of Brooklyn stops on the Underground Railroad. [The Local]

The New York Police Museum has opened a children’s exhibit. It includes a model of a mobile crime lab, finger print labs and other tools used for investigations. [NY1]


Around the Web from link to link; today’s chatter in the New York City blogosphere. Have a tip? E-mail [email protected] or send a Twitter message to @cityroom.

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Taxi, Take Me to the Bedbug Lecture

In which we really, truly offer something for everyone.

In his State of the City on Wednesday, Mayor Michael R. Bloomberg plans to call for livery cars outfitted with meters to be allowed to pick up street hails outside Manhattan. [Politicker]

Bedbug party at the Museum of the City of New York tonight!

According to What the Trend, #RulesforGirls is on people’s minds, which has been defined as “the rules of life that girls do, or should, follow,” as is #detox, which at this writing, has not been explained.

New York City’s income gap is the widest in the nation. [Gotham Gazette via
Runnin’ Scared]

A Bronx math teacher is selling his prize collection of Yankees baseballs to pay a promising student’s college tuition. [LoHud.com]

What happened to all the Korean greengrocers? [City Journal via Ditmas Park Blog]

Gov. Andrew M. Cuomo sat out Al Sharpton’s must-attend Martin Luther King event to recover from a root canal. [Capital Tonight]

Your apartment will never look as good as the Vogue contributing editor Lauren Santo Domingo’s in the Flatiron district. [Vogue via Curbed]

A tale of Polish Communists orchestrating an anti-Semitic purge in 1968 is part of the 2011 New York Jewish Film Festival.

A long-disused underground passageway connecting the No. 1 with the C and E trains at 50th Street has been reopened. You have to pay an extra fare to use it, though — just as you always did. [Second Avenue Sagas]

Jimmy McMillan, once again, tells all, or at least lots. [Local East Village]

A tour of Brooklyn stops on the Underground Railroad. [The Local]

The New York Police Museum has opened a children’s exhibit. It includes a model of a mobile crime lab, finger print labs and other tools used for investigations. [NY1]


Around the Web from link to link; today’s chatter in the New York City blogosphere. Have a tip? E-mail [email protected] or send a Twitter message to @cityroom.

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Lieberman Will Not Run for Re-election

Senator Joseph I. Lieberman will announce on Wednesday that he will not seek a fifth term, according to a person he told of his decision.

Mr. Lieberman, whose term is up in 2012, chose to retire rather than risk being defeated, said the person, who spoke to the senator on Tuesday.

“I don’t think he wanted to go out feet first,” the person said.

A longtime Democrat who lost a bitter primary battle to Ned Lamont in 2006, Mr. Lieberman won re-election as an independent that year, largely benefiting from a weak showing by the Republican candidate, who received less than 10 percent of the vote.

But Linda McMahon, the wealthy pro-wrestling tycoon who spent $50 million on an unsuccessful Senate race last year, has already signaled she may run again in 2012.

Aides to Mr. Lieberman were in Stamford late Tuesday making preparations for his announcement on Wednesday.

One aide, speaking on condition of anonymity ahead of the announcement, said Mr. Lieberman arrived at his decision around Thanksgiving but postponed revealing his decision until after the legislative effort that culminated in the repeal of the “don’t ask, don’t tell” ban on gays in the military – an effort in which Mr. Lieberman played a central role.

Mr. Lieberman’s decision comes as potential challengers start to emerge. On Tuesday, the state’s former Democratic secretary of state, Susan Bysiewicz, announced on her Facebook page that she intended to run for Senate next year.

A person close to Representative Christopher Murphy, a three-term Democrat from Connecticut, said he was considering a run for Mr. Lieberman’s Senate seat and would announce his intentions in the coming weeks.

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Don’t Mess Up your Business Cards

The key function of a business card is to reflect your business and your personal image. This card is often the first contact a prospect makes with you. Of course, when producing your business cards you want them to look as professional as possible so they can represent your business effectively.

One of the keystones in building a good image for your business is to use a consistent look for all your card. It should share the same look as your brochures, stationery, and other marketing materials.

If you have a small business, then the business cards are considered as one of the best marketing tools that you can use. Every time you will send out your cards, you are actually inviting them to become one of your loyal patrons in the most cost efficient way. However, there are still many people who mess up a business card in an attempt to make it better. To improve your knowledge on business card marketing, below are some of the mistakes people commit in their cards.

Overemphasizing the business logo although the logo is considered as one of the most crucial elements when it comes to brand advertisement and promotions, an overemphasized logo will spoil your promotional campaign. The logo on your cards must not be too large or too small. The size should basically correspond to the size of your business card. Placing your logo on the corner of your card is a good thing to do instead of placing a large one at the center of your cards.

Over uniqueness – there are design standards which are accepted in the printing industry. Being too creative and unique with your cards might work for some businesses but not for all. Most people usually play with the shapes of their cards. There are also some that wont even take their business cards seriously. Always aim to create the right business card that will be admired by your prospects. Sometimes, it is the simplest and plainest cards that catch attention out there.

Using too many colors even the simplest color can attract attention, so, over stuffing your cards with a lot of colors is not ideal as it will only give your business a negative appeal. Great colors can make your cards look attractive and flashy and communicate well to your prospects your marketing message. The background of your business cards should have a light contrast for easy reading.

Incomplete contact details and information a fixed address and contact information symbolizes the authenticity of your business establishment. In an overly designed card, most people miss out on the crucial contact information on their cards. Always ask yourself, will your card deliver your contact details effectively? Keep in mind that it is very crucial to ensure that your cards always have your complete business information to make it easy for people to contact you.

The paper and ink used every time you will design and create a business card always see to it that you will only use quality and reliable materials such as the paper stock and ink. If you will use poor quality paper and ink for your business card templates, it can cost you your business success. So, as always choose the best paper stock and ink to use in your cards.

This writing provides information and tips to the readers about how to promote your business with appealing business cards, try to check out this page for more eye catching and free business card templates.

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