The first thing you need to get right is your label design. Hiring a professional artist will get your project off to a good start. In many cases, the label company will offer this service, and it’s often better to have less people mixed up in project.
What will keep the project running smoothly is knowing exactly what you want. Perhaps you want a 5 inch round label or a 2-inch-by-4-inch oval label; whatever the size or shape, choose exactly what you are looking for before contacting the label business for an estimate.
Next, consider you labels’ “face stock.” You’ll want to select the right stock color that compliments your artwork. This is one phase that should not be ignored. For instance, if your artwork has four colors, you might want to print it on white gloss or white matte stock color for a more vibrant look. Or if you have one color, gold or silver foil can really highlight your design. This process is something the label professional should help you out with.
Do you want your labels on rolls or sheets? Both have advantages and disadvantages. Some people find that labels finished on rolls are simpler to handle, but labels on sheets may be easier to store. We find that labels on rolls are less likely to get misplaced in a big office where many employees may be handling them. Oftentimes you won’t have the choice on this anyway as most custom labels are done on flexographic presses and typically are finished on rolls. If you are ordering large quantities of labels you can even ask for a pre defined number of labels per roll.
Keep an open mind. The label professional might have ideas or suggestions that can help you save money. For instance, let’s say you are completely set on a 1.5″ x 2.75″ oval label. The company you contact may not have the exact die size for your label which means that you might want to invest hundreds of dollars buying a custom die.
However, they might have a label size that is almost the same size as your label. This is where you have to be flexible. The difference between a 1.5″ x 2.75″ oval and a 1.25″ x 2.5″ oval is minimal and the savings on the die alone is worth looking at other available options.
Remember, the more you know, the better. If custom labels are going to be essential to your product or service, be sure you do a little homework and allow the label professional do the rest.