A Peek at Apple’s Plans for Grand Central Store

After putting up considerable resistance, Apple executives finally let the Metropolitan Transportation Authority release renderings Tuesday of the Apple store planned for Grand Central.

And the future for Grand Central’s Apple store looks bright, or at least younger than many of the people who commute through the terminal.

Apple’s renderings do not show a store filled with harried commuters in charcoal gray suits or gray-haired financiers barking into iPhones. Instead, they show a soaring space within the terminal — kind of reminiscent of a fancy university library’s card-catalog section — peopled by lanky, casually dressed young people, mostly men, bent over laptops, smiling, stuffing their hands in their pockets and consulting Apple technicians.

The transportation authority originally presented the images during a July 25 committee meeting at which it revealed details like the security plan for crowd control during new releases.

But when reporters asked for copies of the images, the authority referred them to Apple, which did not respond to phone calls or e-mails. Reporters complained. But Apple wouldn’t give in.

Apple has long tried to keep its real estate plans as private as its iPad releases. Before the Grand Central Terminal real estate deal was completed, M.T.A. officials were not permitted to comment on Apple’s courtship attempts (it was reported that Apple delivered their bid for the space in linen-lined boxes).

Still, the transportation authority seems pleased to have landed its new, secretive, renter. Last month, when a reporter asked Jeffrey Rosen, the director of the real estate department at the transportation authority, how the authority persuaded Apple to pay $5 million to take over the space, he said it took “a lot of arm-wrestling.”

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