Over the past few decades, customer contact programs have progressed through numerous innovations-from bulk rate postal mailings of earlier times to telemarketing campaigns driven by predictive dialers to broadcast emails. For many business-to-consumer (B2C) companies, these approaches have produced effective results across a range of customer-facing activities, including collections, customer care, and marketing. Such customer contact programs leads to growing email volume, spam, and consumer demand for self-service, however, are diminishing their impact and leaving many companies grasping for fresh approaches.
Companies frustrated with these traditional strategies have now switched to the better and effective mode of customer addressing. They are now taking advantage of one of the latest innovations in customer contact – automated voice calling and messaging. Thousands of companies have proven the value of automated voice calling and messaging to help grow revenues, deepen customer relationships, improve customer service and secure payments more quickly and efficiently-at a far lower cost per contact. This ability to do more with less is accelerating its adoption.
Marketing and advertising industry analysts predict that by 2009 the voice messaging market will skyrocket from $360 million to $3 billion, far outpacing the growth of any other popular mode of contacts in use these days. Companies that have not introduced voice messaging into the customer contact mix run the risk of suffering from competitive disadvantage and customer base erosion.
What is Automated Voice Messaging?
Automated voice messaging is the delivery of pre-recorded outbound telephone messages to a targeted audience, such as your customer base, prospects with whom you have a relationship, or a group of debtors. The calls are scripted and recorded with professional voice talent and can be customized in a variety of ways. For example, text-to-speech technology provides first and last name personalization with lifelike voice results.
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