Choosing a name for your distribution business

Choosing a name for your business is not as exasperating a task as choosing the right product or finding the right niche for a wholesale distributor business. Going by the list of successful businesses, one can see that there are almost all types of names being used, including some abstract ones, businesses named after the founders, initials, and the likes, which means you do not need to follow a specific pattern when trying to come up with a name for your distribution business. Saying that the name will make a decisive impact on the eventual success or failure of your company will be a bit of overstatement. If anything, you need to make sure that the business name is not too hard to remember, while a memorable name that will be etched on the customers mind will prove to be the icing on the cake. When trying to seek a memorable name, try not to go for a word that is remembered for wrong reasons.

Ideally you should aim to think around the nature of your business (which is wholesale distributor in our case). Therefore, you should be targeting the words like delivery, supply, transport or circulation together with a unique name. Incorporating information about the business and combining the name and nature of your services in a creative way, will let the customers recognize the nature of the business without any trouble. Or else, youll have to run a very strong branding campaign to get your business name known for its products or services. In addition to that, a name with the distribution word is more likely to show up in search results when somebody searches for wholesale distributors (since you will be having the word distributor in your domain name). Even though, most successful business names arent made in line with some standard set of rules, they are all common in one way i.e. the length of the name. Albeit some extended ones, a big majority of successful business names are not lengthy at all.

When thinking of a good business name these days, you need to be very creative since most precise ones are already registered. Either youll have to bear with a boring lengthy name or use your creative side to come up with a short, meaningful and memorable business name. In addition to your distribution business, you can also hint at your customers and their needs in the business name. For example, you might want to accommodate the words like wholesalers, manufacturers, retailers, etc. Making use of such words (or some of their variations) in your business name can serve as a magnet for your targeted customers.

William King is the director of Wholesale Distributors UK, Wholesale and UK Distributors. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

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