So, your email marketing plan is failing. You send out information, but there is no response. Sales aren’t going up, and the time you have put into the campaign seems to be a total waste. Is that where you are?
So many insurance companies find themselves at the crossroads of this predicament. The most common problem harkens back to insurance Email lists. Where did you get your list? What are you sending?
Effective 360 Communications
In today’s busy world, customers have become adept at tuning out information. Most likely, that is where your Email has ended up – in the spam folder of a potential client’s inbox. When you partner your strategy with blended online marketing tools, however, you can leverage your insurance customer database for success.
Hit Your Target
Without the proper Email addresses, your company is at a disadvantage. You need to ensure that your customer database has all of the information needed to perform cross-selling and up-selling strategies, while growing your business exponentially.
An Email append program will allow you to match your list up with a master database. In some cases, these can guarantee up to 80 percent accuracy and exponentially improve bounce and response rates. When your insurance Email lists are right, you can improve customer retention, enhance quality and cost effectiveness for your marketing team, and generate faster sales by offering a better target on each individual you contact.