Websites such as Bing!, Yahoo, and Google are commonly used to search for everything from a new dentist to a great new place to eat. Most people, however, are not going to look at every page, so if your website is not on the first couple pages of Google, for example, your potential customers will likely go to your competitors.
How Search Engine Optimization Can Improve Your Business in Matthews, NC
Search engine optimization (SEO) is the process by which a website is constructed so that it appears on the first page of search results. The search engine websites use algorithms that search for key terms to determine which websites will be ranked highest. Because these sites have a higher visibility, they receive a greater amount of web traffic. In fact, studies show that less than 5% of searchers go beyond the first page.
Its important to be on the 1st page even with brick-and-mortar stores. Over 40% of local purchases are made after the customer first searched online for product information, product reviews, prices and directions. Search engine optimization works with this information to “prime” your website and to attract links from other websites. This process ensures that your website is highly visible, connecting your business with your target market.
Why Search Engine Optimization Is Probably the Best Solution
Unlike traditional advertising such as print, radio and television advertising, you can measure the source of your new customers and their behavior on your website. Internet marketing is a form of pull marketing and reaches customers when they are searching for your products and services. And unlike with paid search advertising (PPC), you dont incur any costs when visitors click on your link to visit your website.
Incorporating SEO tactics into website development ensures that your business will be more visible and accessible to your targeted audience. By designing your business website to be search-engine-friendly and promoting the number of inbound links, your business will see increased growth and revenue. For more information on search engine optimization opportunities, contact WSIs knowledgeable internet marketing professionals.
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