Why Digital Marketing Delivers

Consumers often expect to shop for goods and services online. According to the JD Power 2016 US Insurance Shopping StudySM, 74% of shoppers visit websites to research insurance information or obtain quotes. Insurance marketing agencies can help independent agents build an effective web presence to meet customer demand.

1. Expanded Reach

With internet marketing, agents can reach potential clients in a wider geographic region. Rather than pushing the marketing message out, customers often seek out information when they are ready to purchase, which may result in higher conversion rates.

2. Tailored Campaigns

Various demographic groups or business types may be looking for very different types of insurance products. Electronic marketing campaigns can be designed to deliver useful and relevant information about popular products for specific target audiences.

3. Engaged Consumers

Insurance marketing agencies can coordinate social media to promote customer engagement Unsolicited client reviews and comments on third party sites may be viewed as more credible than testimonials published on a company’s website. How a company interacts with clients publicly via social media can affect how potential clients view the company and its relationships with its clients.

Digital Marketing Results

Digital marketing can be an important piece of a comprehensive marketing plan to reach the right customers and engage with them to promote business. Insurance marketing agencies with digital experience can help agents maximize online marketing benefits.

Protecting Company Officials

With the abundance of lawsuits being brought against companies for various reasons, the legal landscape may be precarious to navigate through. Employees in managerial positions may find themselves in a tight spot when their company becomes the defendant in a lawsuit, so having a good management liability policy may be one of the best ways to protect both the company and the company official.

Why Do Managers Need Liability Insurance?

Although many clients may file claims against a company due to negligent service, many employees may file claims against managers. There may be many reasons for this, but several of them are listed below.

  • Conflicts of interest
  • Discrimination
  • Release of confidential information
  • Unfair business practices

Companies may need to protect their managers in case fraudulent claims are made. A good policy may prevent the company from paying legal fees when a suit is filed against them.

How Does Insurance Protect Company Officials?

While a management liability policy may not guarantee that a claim will not be filed, it may prevent the company from paying. A good insurance company may cover legal fees if the claim is deemed fraudulent, or it may cover restitution costs if the company or manager is at fault. Choosing a comprehensive policy may be a way to protect both the company and managers.

Bundling Insurance Can Provide Coverage Solutions for Less

For many businesses there comes a point when their growth requires more stringent requirements in order to protect assets and continue expansion. This certainly can apply to your business insurance policies, but doesn’t necessarily mean spending more on coverage. A startup, or a relatively new company, may be fine bundling basic coverage in a business owners policy (BOP), which generally combines low-priced insurance coverages in a single package.

However, an expanding and more mature company will likely require a more diverse approach when it comes to protecting against unexpected perils. This is where an insurance agent that deals primarily with small or mid-size businesses might suggest looking into the option of a commercial package policy, designed more for those with more substantial needs.

A commercial package policy offers more than a BOP

A small business owner, at one time satisfied with a BOP in place, has to determine exactly which insurance package will satisfy his or her current needs. A business owner’s policy can be somewhat limited in what it can provide, while a commercial package policy can offer a higher degree of customization. Both offer multiple types of policies that are bundled together, but the difference can be somewhat substantial.

For example, a BOP provides coverage for all major property and liability risks, which is perfectly suitable for people looking to save money and need a quick, pre-packaged insurance solution. But a commercial package policy offers many more options, so it’s likely to be a much better solution in that you can tailor it to cover many important aspects of your individual business concerns.

When constructing your commercial package coverages, you can pick from several types of coverage, including product liability, general liability, and professional liability, as well as property, business income, business auto, and even employment practices or commercial umbrella.

Other policies that you may require, but not available within a CPP, can still be purchased as stand alone policies so you will still get all the protection you need. As your needs change you can restructure in such a way that your coverage will always benefit you the most. Speak to an agent today about putting together a commercial package policy for your business.

3 Best Traits for an Insurance Company

Are you looking for business insurance in Orlando, FL, for a new or existing company? As a business owner, you know how important it is to make smart choices. Finding the right insurance provider can give you peace of mind, and help you maintain a successful enterprise.

1. History of Success

Experience offering business insurance in Orlando, FL, is a must for successful companies. The history of success should be obvious. This success can be seen through:

  • Positive customer reviews
  • Years of experience as a company
  • Well-trained agents and underwriters

When an insurance provider is only a few years old, the company may not have the know-how necessary to successfully protect your business.

2. Protection from Mistakes

Human error can happen to anyone, even a knowledgeable insurance agent. The company you work with should be ready to protect you from mistakes made due to human error.

3. Reputation for Low Costs

The cost of business insurance in Orlando, FL, can get high. Because you want to be able to hold policies for a well-rounded coverage, you need to work with a company that is able to offer low costs.

The coverage you have for your business protects you from liabilities and other potential dangers. Because you want what is best for your organization, you need to make sure to work with a great insurance provider.

Why You Need to Insure Your Freight

Unlike goods kept in a warehouse, freight-shipped products experience a variety of environments and challenges. This applies whether your goods are going across town or across the world. Freight liability insurance can ease your mind when your goods need to travel from one point to another. Here are some of the coverage options you need to know about.

If you are using a carrier service that is not directly related to your business, that could mean the driver does not love your product as much as you. Some liability insurance programs can cover you if there is carrier negligence involved in the damage of your goods. You may also recuperate your material expenses in certain cases of loss or outright destruction. Coverage rates vary, but getting back even a fraction of your material costs is better than getting nothing at all.

You have put a lot of time and money into your product, so it is essential that it arrives at its destination in good order. Freight liability insurance is a good way to get peace of mind regarding your goods as they travel out your door and to your distributors or customers. Whether traveling by truck, plane or boat, liability insurance is a good start to protecting your investment.

Enjoy the Life You Have Now With the Right Life Insurance

Does the thought of committing yourself to life insurance make you nervous? Many worry over the idea of life insurance, wanting to provide for their families, but unsure where to start and who to trust. In addition, you may be concerned about committing to a lifelong payment that does not see benefits for many years. However, single premium whole life insurance provides a solution that eases minds and makes your future more secure.

With a single premium option, you pay only once for your life insurance policy. Forget the idea of monthly upkeep; with a single premium, that worry is eliminated. Still, single premium whole life insurance does more than ease your stress; it also provides more security for your children and grandchildren as beneficiaries. Your benefits transfer directly to them in the event of your death, you may even decide to join an organization as a member in order to reap more benefits for you and your family, and you have the ability to gain exemption from creditors with your insurance policy, which secures your family’s future even further.

No one wants to live with worries for their family’s future hanging over their heads. A single premium insurance option lets you make a plan for your future and still be able to enjoy the life you have now.

When Should You Obtain Errors and Omission Insurance?

The time to obtain professional liability insurance or errors and omission (E&O) insurance is long before you need it. Should the benefits and services of such a policy be required, you may be under excessive stress during the difficult circumstances of a lawsuit, mediator demands, or settlement pressures. Having the policy in place before it is necessary will ensure you and your company’s needs are met should the time come that protection is required. Obtaining a New York E&O can address your needs before it is too late.

No matter which type of company you own, if you provide a professional service or skill to the public, you may be at risk of a lawsuit. Travel agencies, plumbers, computer programmers, and accountants are all at risk; not just the doctors, lawyers, and accountant you often hear about. The quality of work you provide is subjective, as are the “fulfillment of contract” terms, as many contractors know. Some people are more difficult to satisfy than others; hence the randomness of professional lawsuits.

E&O insurance can cover claims due to negligent acts, failure to provide a level of service expected, and even misunderstandings over advice given or not given. In other words, if you provide advice or services to others, you should get a New York E&O insurance policy long before you need it.

3 Common Cargo Coverages You Are Not Thinking About

Once you have your liability coverage squared away, it is time to start thinking about cargo coverage. What are cargo insurance programs going to be right for you? Most likely the one that covers your unique risk exposures. Here are three of the most common coverages you may not be thinking about.

1. Pollution Liability

No one wants to think about spilling cargo, but it does happen from time to time. If you are transporting goods like gasoline or other hazardous material, you may want to consider pollution liability coverage.

2. Theft Coverage

As you may know, the phrase “something that fell off the back of a truck” does not refer to something that actually fell off the back of a truck. It refers to theft of goods. If there’s a chance the material you’re carrying will attract the wrong crowd, include theft coverage in your fleet’s cargo insurance programs.

3. Refrigeration Breakdown

Sometimes referred to as “reefer breakdown,” this coverage protects you if you are carrying goods that must remain refrigerated and the system breaks down. No one wants to accept a delivery of spoiled milk or moldy lunch meat.

This list represents only three of several specialized cargo insurance programs. Consider your individual situation and select the policy that’s right for you.

Relax and Enjoy the View, With a Custom Boat Insurance Policy

If you’re an avid boater, you know all too well about the appeal of the Southern California coastline. Characterized by white sandy beaches, majestic homes, Palm Trees and a sea of rolling hills, it’s one coastline you have to view from the water. While there is no harm in taking your vessel out to catch a great view, safety should always come first, which is why you should invest in New Port Beach boat insurance.

Boat ownership comes with a number of unforeseen risks. Even if you take every precaution before hitting the water, there is no telling who else might be joining you. Boating accidents stem from a number of causes, but the most likely causes include negligent boaters, intoxicated boaters and severe weather. Boat coverage can protect you from collision or storm damage, and even safeguard you in the event of a lawsuit. If you cause an accident that results in damage to another person’s property or that causes a boat-related injury, Marine Liability Insurance is designed to cover your legal defense and any monetary settlements or judgments against you.

Additionally, the proper coverage can safeguard your investment in the event of theft or vandalism, and even be there to help you if you find yourself and your vessel stranded on the side of the road or in the middle of the Pacific.

New Port Beach boat insurance is a smart investment for the avid boater. Whether you prefer to cruise and enjoy the view or drive fast and partake in water sports, a customized policy can cover all of your boating needs.

Tips for Insuring Your Cargo

Moving cargo from one place to another always comes with a risk. Cargo could get damaged, lost or stolen, and sometimes whole shipments don’t make it to their final destination. The good news is that cargo insurance can reduce the financial risk involved with transporting goods.

In order to ensure smooth movement of cargo, consider choosing a U.S. based insurance company to get the best support. If you ship internationally, you might already be aware that sometimes business partners use an insurance company in their own country. It is recommended that you insure your cargo anyway as it can be troublesome having to deal with an insurer located in a different country. Always handle your own responsibility and don’t rely on someone else. Furthermore, make sure you document every shipment and its value in case there’s a dispute with a claim in the future. Be sure to check with your insurance company what modes of transportation and factors are covered. While most policies cover the standard risks, some don’t cover loss resulting from war or piracy. If in doubt and for the sake of peace of mind, consider an “all risk” policy. A company specializing in insurance solutions for unique risks can help you get the coverage you need.

The consequences of not having cargo insurance could be devastating for your company. Having an adequate insurance policy ensures that your business can keep moving.