Publishing blog posts on your insurance company’s website and other sites is one strategy for creating content that will drive traffic your way. In order to be the most effective, your insurance blogging must contain certain characteristics.
A Distinct Voice
Blog posts allow you to refine your company’s voice. Your tone and approach reveal to potential customers who you are and how you do business. They can make you seem friendly, sophisticated, knowledgeable, serious, or relaxed. When your company’s unique personality is accurately portrayed, it sets you apart from the competition.
Establishing your voice will carry you only so far if your content lacks SEO relevancy. Your posts need to contain appropriate keywords for them to be found in searches. It’s important to research relevant keywords for the insurance industry.
Web copy quickly becomes outdated and buried. Insurance blogging must be current and posted frequently to ensure your search-engine ranking remains high. The subject matter should be interesting and give a new perspective to readers. They will be more likely to form a positive, trustworthy image of you and want to learn more about your services.
Don’t Underestimate the Importance of Blogging
Although blog posts are only one form of content marketing, it can be highly effective if done correctly. Articles with a distinct voice, SEO relevancy, and fresh content will increase traffic to your site. If you need help, consider hiring a professional company to do your insurance blogging for you.