This should not be the case, of course. The truth is that vanity numbers are not just phone numbers for people to cal. They can play a part in promoting the business and making sure that customers can actually remember that the business exists. Properly used, it is yet another tool in one’s promotional arsenal.
The first thing you should remember in utilizing a vanity number is that it should be easily remembered and somehow connected to the business. The vanity numbers coming after 1-800 should be catchy and memorable as well so that customers can easily call whenever they need your product or service. Of course, it’s common knowledge that the number should be related to your business. Business owners who use a number that isn’t related at all to the business are only wasting their resources and can even negatively affect the business since people get the wrong impression on what you’re selling. This can decrease your sales and ruin the good reputation of your business. This can be crucial, especially when you’re just starting out since you want to maintain the good image of your brand as much as possible.
Remember that a vanity number is more than just a phone number. While its main purpose is to be reached by customers, it also plays a part that goes beyond that. It can be used as a branding scheme being applied by the company or business. The number chosen should reflect the branding and marketing techniques. This helps create a fuss about the enterprise and gives the impression of consistency.
As an extension on the idea, take note of whether or not a domain name that matches the number is possible. Again, this connects with the image of consistency and helps get the message across to customers that the business knows what it’s doing. This also makes it more memorable for customers, since they only need t keep one thing in mind when looking up either the phone number or the website.
In many cases, it also proves profitable to make the number as catchy as possible. Similar to jingles from advertising campaigns, a catchy number is easier to promote and remember. It also helps make it easier to integrate into an advertising campaign or commercial. As with anything else in advertising and marketing, the easier it is to remember, the higher the chances it will convert the audience into customers over time and exposure.