Good Things To Know When Picking The Proper Labels

As a small business owner, you may think that ordering custom labels for your product may be a daunting task. After all, so many mistakes can happen when ordering custom labels, especially when there’s mis-communication between you, the small business owner, and the label company.

The first thing you need to get right is your label design. Hiring a professional artist will get your project off to a good start. In many cases, the label company will offer this service, and it’s often better to have less people mixed up in project.

What will keep the project running smoothly is knowing exactly what you want. Perhaps you want a 5 inch round label or a 2-inch-by-4-inch oval label; whatever the size or shape, choose exactly what you are looking for before contacting the label business for an estimate.

Next, consider you labels’ “face stock.” You’ll want to select the right stock color that compliments your artwork. This is one phase that should not be ignored. For instance, if your artwork has four colors, you might want to print it on white gloss or white matte stock color for a more vibrant look. Or if you have one color, gold or silver foil can really highlight your design. This process is something the label professional should help you out with.

Do you want your labels on rolls or sheets? Both have advantages and disadvantages. Some people find that labels finished on rolls are simpler to handle, but labels on sheets may be easier to store. We find that labels on rolls are less likely to get misplaced in a big office where many employees may be handling them. Oftentimes you won’t have the choice on this anyway as most custom labels are done on flexographic presses and typically are finished on rolls. If you are ordering large quantities of labels you can even ask for a pre defined number of labels per roll.

Keep an open mind. The label professional might have ideas or suggestions that can help you save money. For instance, let’s say you are completely set on a 1.5″ x 2.75″ oval label. The company you contact may not have the exact die size for your label which means that you might want to invest hundreds of dollars buying a custom die.

However, they might have a label size that is almost the same size as your label. This is where you have to be flexible. The difference between a 1.5″ x 2.75″ oval and a 1.25″ x 2.5″ oval is minimal and the savings on the die alone is worth looking at other available options.

Remember, the more you know, the better. If custom labels are going to be essential to your product or service, be sure you do a little homework and allow the label professional do the rest.

If you’re serious about designing the perfect labels for your business, see our custom label services.

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Building Rapport With Clients – Rapport and Trust Are The Keys To A Successful Small Business

Rapport just means “commonality of perspective” it means you are in sync with the other person with whom you are presenting your ideas to. If you do not learn how to develop a rapport with your customers you will never sell as much as you could. This goes for brick and mortar companies and especially for people who are selling things on the internet. No matter where the sales pitch is being made people have a general distrust in things being offered to them. Claims in the past have been overstated, they felt they didn’t get their money’s worth. Now they are gun shy and you are trying to sell them.

Having rapport with someone in a nutshell means that they like you, they feel a connection. There are three kinds of people that we like. First of all there are people who are like us. People who share common ideas, beliefs, backgrounds, and hobbies we tend to enjoy spending time with. How can you use this to build rapport with your customers?

The second type of person that we like are people who are like who we want to be. These are the people that we look up to or admire. We want to be like them and that is a very fact way to build rapport. This could also be stated that they have something we want. What is it that you have that your customers need that makes their life empty without it?

Finally the third type of person that we like is the people who like us back. It goes without saying that being on the same wavelength with people is a reciprocal process. When we are liked back we tend to like a person. There is an old saying that says “To have great friends, be a great friend”. What are you bringing to the table as a business that your customers can see and feel like you like them back, how are you going the extra mile for them?

Building rapport and trust is the key to growing your business this year. If you want to be bigger, more profitable and better at what you do then start by learning how to be more effective at building rapport for your customers. If you do this I can assure you that your sales will increase, your profits will grow and you will be more well thought of as a business owner than you were in the past.


Would you like to learn all my secrets on marketing your small business Check Out My Blog and learn seven helpful hints right now that you can put into practice tonight!

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The Week in Pictures for March 18

Here is a slide show of photographs from the past week in New York City and the region. Subjects include the Atlantic Yards development, a gala at the Brooklyn Academy of Music, and the St. Patrick’s Day Parade in Manhattan.

This weekend on “The New York Times Close Up,” an inside look at the most compelling stories in Sunday’s Times, Sam Roberts will speak with John Darnton and Steven Greenhouse of The Times, as well as Tom Stoppard, Jeff Greenfield and Alex Timbers. Tune in at 10 p.m. on Saturday or 10 a.m. on Sunday on NY1 News to watch.

A sampling from the City Room blog is featured daily in the main print news section of The Times. You may also browse highlights from the blog and reader comments, read current New York headlines, become a City Room fan on Facebook and follow us on Twitter.

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