Internet Marketing Is About More Than a Website

Internet marketing is a complex new world. Old marketing styles and techniques still have a place in business, but relying on them in place of online campaigns is generally a costly mistake. Instead of developing a dynamic online marketing plan, many agencies are tempted to create a website, with the mistaken idea that all they need is an online presence.


Why Isn’t a Website Enough?


While a website is certainly an important part of a marketing plan, it unfortunately does little good on its own. Think of a website as an advertising mailer. No matter how much time and money you put into designing a mailer, it did not do its job if you left it sitting in your office. Just like the mailer, your website rarely gets “into the hands” of prospective clients unless you use a marketing strategy to get it there.


How Do I Take the Next Step?


A successful internet marketing campaign contains an in-depth look at search engine optimization, advertisements, social media strategies, and many other techniques. The point of everything done in this is to show potential clients your important information.


Get Help


A website is a good place to start with internet marketing, but it is far from being everything that your agency needs. Rather than stress over your limited knowledge about online opportunities, it may be helpful to contact an insurance marketing services company. Few business owners can manage on their own, so you are not in the minority.

Professional Liability Coverage Can Meet the Many Challenges of the Real Estate Industry

The real estate industry can offer many unique challenges to both brokers and agents. For this reason, real estate professional liability insurance is essential to mitigate financial risks, while also ensuring that future challenges can be met with aplomb. Without such protections in place, a once thriving business can suffer a devastating financial collapse in an instant.

Coverage Custom-Tailored to Your Needs

To ensure comprehensive insurance coverage, many companies will elect to put a few different policies in place. This will help deal with any unforeseen circumstances that could have an impact on a business. Such coverage should include:

  • Commercial Crime – This policy will afford protection for financial transactions taking place online, which can be crucial in today’s increasingly digital workplace.


  • Employment Practices Liability – In the event of employee misconduct, this policy can offer funding for legal fees and other issues related to ongoing litigation.


  • Errors & Omissions – This type of coverage is suited to protecting clients from risks related to negligent acts, such as claims about a particular property, or other allegations of wrongdoing on your behalf.


The Right Insurance Can Offer Peace of Mind


A suitable insurance must include real estate professional liability, in addition to other types of coverage crucial to meet the many diverse challenges inherent to the industry. With the right plan in place, you can rest assured that your hard work and dedication will not be in vain.

The Uniqueness of Wholesaler’s Insurance

Wholesalers and distributors have a very important job in the business world. Consumers ultimately would not be able to get the things they want or need if wholesalers and distributors did not deliver goods to companies around the world. Thanks to their unique business, distributors and wholesalers need specific wholesale insurance in New Jersey.


Wholesaler’s Insurance Differs From Retail Insurance


Retail insurance policies are one thing that cover a store selling a product to the consumer. While there are certain risks that these retailers have, the risks that wholesalers and distributors face are quite different. In addition to equipment breakdown, workers compensation, and general liability, wholesalers also often have to worry about transportation of goods both inland and overseas, which means insuring automobiles, cargo, and even the unexpected interruption of business while products are in transport.


Get Coverage For Your Unique Risks


A blanket retail business policy will address retail needs, but fall short for a wholesaler. Your insurance agent should be able to determine what sort of unique risks your distribution business faces by looking at what sort of products you distribute and how they are distributed. The right wholesale insurance in New Jersey can protect you from food spoilage, recalls, and more. Before selecting your policy, choose an insurer that will send someone to give a comprehensive evaluation of your business risks. After all, insurance is not something you want to take for granted when you are a distributor.

Information Is Key When It Comes to a Company’s General Liability Rating

When it comes to insurance carriers, only the most up-to-date ratings system will do. This is especially true of those companies in need of a reliable general liability rating program. Because general liability policies are the bedrock of the insurance industry, it stands to reason that this rating process would be among the most important.


Current Information for a Fast-Paced Industry


As new information is introduced, it can take quite a bit of effort on the part of carriers to ensure they are fully informed of the most recent developments available. This information can include changes in current company ratings, as well as updated procedures introduced by governing bodies.


The right ratings module will help an insurance carrier access any information subject to change. This can be a huge benefit when it comes to matching up clients with the right insurance plan.


General Liability Is a Cornerstone of Most Policies


Because these policies are so important to ensure comprehensive coverage, determining a general liability rating is crucial to getting the most out of your insurance. The right programs will simplify the rating process so that it can be easily understood by all levels of insurance staff, from program administrators to MGAs.


The Ability to Choose Wisely


No matter a company’s specific needs, utilizing a reliable insurance rating system must be part of the decision. With instant access to the most current information, insurance carriers can help their clients navigate the often complex world of comprehensive coverage.

Why Get Hired Non Owned Auto When Vehicles Are Covered by Other Insurance?

Hired non owned auto insurance covers the liability and damages faced when employees operate rented, personal, or client owned vehicles for job purposes. Many staffing agency business owners mistakenly assume that they do not need coverage, because employee and client insurance policies cover accidents caused in non owned vehicles. While this is true in theory, you lack the control you need over the insurance on these vehicles to ensure proper protection.


Shortcomings of Other Forms of Insurance Coverage


Vehicles owned by employees and clients should carry insurance separate from your company, but relying on that insurance is risky because you do not know what shortcomings it has. A few of the potential problems that leave you liable are:


  • The client or employee fail to insure their vehicles
  • The insurance does not carry an adequate limit to cover the claim
  • The employee is guilty of reckless driving
  • The employee has a poor motor vehicle record (MVR)
  • The client or employee do not keep the vehicle in good working order


Protect Yourself


Whether these or other shortcomings occur, you could be left liable for large amounts of money if you rely solely on employee and client insurance. It is safer to obtain hired non owned auto insurance that covers accidents and related lawsuits. Insurance coverage is inexpensive and easy to obtain; the risk of going without does not make sense.

The meaning of the Newark Data Center closing

Two related stories:


The University of Delaware cancelled its proposed contract with The Data Centers LLC to build a new power station to complement a data facility on UD’s campus. The argument became very fierce as both sides accused the other of malicious conduct.

As Dave Stevenson wrote last Fall in “Newark Data Center Not a Choice Between Jobs and Environment” the Data Center would have been cleaner than the alternative, which is for Delaware to import electricity generated from coal-fired power plants from states like Pennsylvania, Virginia, and West Virginia. If Carbon Dioxide emmissions are what worries the anti-Data Center crowd then they should realize that the air pollution generated from the proposed power plant on UD’s campus would STILL be less than what we are doing now, which IS to import coal-generated electricity from Pennsylvania, Virginia, and West Virginia. As Dave wrote:

“Since much of our power comes from generation facilities in western Pennsylvania and West Virginia we average about an 11% transmission line loss. That means we burn an extra pound of fuel for every nine pounds of fuel producing useful electricity. With a power plant on the Data Center site there will be essentially no transmission line loss. In fact, it is environmentalist pushing hardest the idea of distributed generation, power made where it will be used.”

The Data Center would have also created jobs, some temporary like construction and some permanent such as those people needed to staff the data center and the power plant. Overall, while we do acknowledge that The Data Centers LLC made some missteps in defending their positions and in not providing all the relevant information to move the deal forward (which is their own fault) the truth is building a power plant in Delaware is needed in order for the state to lower residential and industrial electrical bills.


As for the Allen Harim chicken plant in Millsboro, the same story is unfolding: residents do not want the chicken plant and the allegations of industrial waste and  pollution are being used. The specifics over how to best renovate the land to minimize environmental damage should and absolutely must be worked out, because industry must accept responsibility for its own waste without dumping it (literally) into the private space of others, meaning the public. However, at some point the land should be developed in order for desperately needed jobs in Western Sussex County to be created.

In both “liberal” New Castle and “conservative” Sussex counties, the same situations unfolded: local residents opposed a major development project by out-of-state based corporations on environmental and noise pollution grounds, with residents clearly not wanting this development in their areas of living. Whether residents opposed to the Allen Harim plant will win in court remains to be seen, but if they do win then count those as jobs lost for the state, a state which is still behind pre-2008 job creation levels.


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Protect Your Restaurant With Fine Dining Insurance

While many restaurants carry standard coverage for their general liability needs, it is important to invest in quality fine dining insurance in order to properly protect yourself from claims specific to your industry. In addition to the typical property and general liability insurance offered by common coverage, there are many other aspects of your business that need a little extra security.


Food Contamination Insurance


If your restaurant receives a contaminated product, you could still be liable if your food causes any illnesses to your patrons. Hospital stays and medical bills can be expensive, and without the right fine dining insurance coverage, you could be left holding the tab.


Delivery and Catering Coverage


When your crew leaves the restaurant, it is important to make sure that they are still taken care of. In the event of a car accident or other job related incident while on location, it is crucial to make sure that your workers compensation coverage extends beyond your front doors.


Inflation Guard Protection


As your menu and costs continue to evolve, so should your insurance coverage. When you invest in insurance that is specific to fine dining, you are ensuring that your largest assets are always protected as prices increase.


Whether you own a small family restaurant or a large chain of dining establishments, make sure to protect your business with superior fine dining insurance.

Advantages of Pennsylvania Professional Liability Insurance

Although most people and companies are confident in the ability of employees to do their jobs, mistakes can and do happen. Errors can go unnoticed until it’s too late, workers can fight with their employers, and criminals can damage a company. Pennsylvania professional liability insurance is absolutely crucial for any business in the state.


Lawsuits and Liability


Liability insurance is a must for our current lawsuit-loving society. People who feel that they’ve been wronged by a company will often choose to sue. Even if the lawsuit is groundless, legal fees can be expensive, and if the lawsuit is not groundless then settlements and fines can ruin a business. Insurance is necessary to help pay for these.


Potential Problems


There are a number of potential problems that can occur for a company. Disgruntled employees may allege wrongdoing on the part of the company, requiring coverage for employment practices liability. Directors and officers liability is designed to protect the leaders of a company, while errors and omissions insurance can help protect against clients who believe that services they received harmed them in some way. In addition, insurance is necessary to guard against those how may sue as a result of travel accidents, cyber-attacks, or even kidnapping and extortion incidents.


There are any number of things that can go wrong and any number of reasons that people may choose to sue. With Pennsylvania professional liability insurance, however, a company can protect itself from lawsuits and other issues.

Essential Information for Professional Liability Policy Buyers

You probably already know that there are two different types of dentist professional liability insurance; claims-made and occurrence. While both of these insurance types provide ample coverage and protection, there are a few distinct differences between them. Understanding these differences can help you become a more knowledgeable policy buyer. Here is the breakdown on both types of coverage.


Occurrence Coverage


Under dentist professional liability insurance, occurrence coverage is probably more well-known and understood than claims-made coverage. An occurrence policy will provide adequate coverage for damage or injuries that occur during the policy period, regardless of when the actual claim is reported. In essence, it provides long-term coverage and protection for any incident that occurs while your occurrence coverage plan is active, even if the claim isn’t made until years later.


Claims-Made Coverage


Claims-made coverage was first introduced to be an alternative type of coverage. If you have a claims-made policy and have maintained continuous coverage then your insurance company is responsible to pay any claims made, even if they weren’t the primary insurance company providing coverage when the incident occurred.


Dentist professional liability insurance is a great option for dental practices, but it’s important to understand the differences in the plans before purchasing coverage. Whether you opt for an occurrence coverage plan or a claims-made coverage option will all depend on the needs of your particular business. Speak with a professional insurance agent to find out more specifics before determining which option is right for your dental practice.