For those who have very little or absolutely no idea on how complicated the merchandising circuitry is, employing 800 vanity numbers might sound like a brow-raising thought. Well, they have their reasons and the business brainiacs have theirs, too. How to let the world know that such a number exists is the initial challenge. This can be translated shelling out of both effort and megabucks.
New companies can follow the example of established companies. Big companies realize how 800 numbers work because people tend to recall these numbers easier. Fourteen people are more likely to call the 800 vanity numbers than the ordinary numeric number. To illustrate further, say a person is given numbers from two competing establishments. On one hand, Business A gives 800 vanity numbers. On the other hand, Business B hands out generic numbers. Which one will the customer call? The answer is Business A because its numbers are easier to remember.
Businesses benefit a lot from installing these vanity numbers. Its like having a slogan, which is part of a marketing strategy to boost a product or service. This is because business establishments can use their product name or the name of the company as part of the vanity numbers. Through this, new and old clients will remember the establishment easier. Thus, business will expand because clients remember the name of the establishment effortlessly.
An interesting fact about vanity numbers is that it shies away customers from browsing through the Yellow Pages, or the typical directories. Though being enlisted in priority directories makes businesses more visible to potential customers, the truth is that not all people have the time to spare to locate these bulky objects. They would rather dial a number that they have mentally noted. Also, directory listings pose the potential risk of a client finding a rivals number beforehand.
The privilege of exclusivity is what vanity numbers can assure the entrepreneurs. The right to the use of such number is solely reserved for one business alone, which minimizes chances of repetitions or mix ups with other enterprises. Also, it doesnt limit the opportunity of tapping potential clients from other locales. Wherever in the world a caller is, the call will be directed to the business phone line. That means catering to a wider range of target market.
Most businesses have already proven that having a vanity phone number really did wonders for them . It helped their customers think about their contact number even without writing them down.